Members on Foundium are working, not browsing. Placement is targeted by the stage they are at and the sector they work in, so a manufacturer appears when someone is ready to produce rather than when they are still sketching.
Six things. The first two are the reason this works at all.
01
Your listing appears to members whose stage read matches what you sell. A payments tool at early revenue, a manufacturer at production, a studio at launch. The rest of the time it does not appear.
Stage and sector, combined
02
Every member surfaced has checked in recently. You are reaching people mid-build rather than accounts that signed up once and went quiet.
Activity verified weekly
03
Target the sectors where your offer lands, and exclude the ones where it does not. Reach is narrower on purpose, and converts better for it.
Sector level targeting
04
Listings, an offer in the library, or a place in the member newsletter. Inside the workflow, not in a sidebar nobody looks at.
In the flow, always labelled
05
Featured on relevant member portfolio pages, where the audience is the founder, their adviser, their institution and whoever is reading their work.
Contextual, sector matched
06
Views, click-throughs and the stage breakdown of who engaged. If a category is not converting we will tell you rather than sell you more of it.
Weekly
These exist because the moment paid placement bends a recommendation, the recommendation is worth nothing and so is the placement.
Every sponsored placement carries a label. Members always know what they are looking at and who paid for it.
No exceptions, no tiersPayment never alters a match score, a risk flag or the order of a member brief. There is no tier that buys it and no conversation that unlocks it.
Architectural, not discretionaryWe approve partners who help someone build. A category that does not serve members does not open, whatever the budget.
Reviewed per categoryYou get aggregate performance for your own placement. You do not get member lists, contact details or profile exports.
Aggregate onlyPricing is set by category and scope. The tiers below describe what each one includes rather than what it costs.
Listed
Sector targeted
Sponsored
Everything in Listed, plus
Strategic
Everything in Sponsored, plus
Tiers determine where a placement appears and how precisely it is targeted. None of them affect what the engine recommends.
Categories open one at a time, and we would rather run a single placement well than sell a year of one that does not land.
Your category, what you offer and who it helps. Under ten minutes, and it registers interest rather than opening an account.
No account createdWe check the offer against what members are actually asking for. Categories open as the member base reaches the size that makes them worth running.
By categoryTargeting, stage parameters and the offer itself are set up and sent to you. Nothing goes live until you have approved it.
You approve before launchWeekly reporting on views, clicks and stage breakdown. Start with one placement, measure it, and extend only if the numbers hold.
One placement firstTell us your category and what you can offer someone building. If it fits, we come back with formats, reach and pricing.
Categories open in sequence. Paid placement never alters a recommendation.